119-Transform Your Voice: The Power of Storytelling in Business and Life
Episode 119: Kimberly Spencer — Visibility that Converts, Story that Sells, and Speaking that Actually Moves the Needle
If you’ve ever felt like you’re “doing all the visibility things” and still shouting into the void, this one’s for you.
Kimberly Spencer showed up and delivered a masterclass in turning your voice into a revenue engine—without chasing trends, buying ads, or burning out. We went deep on identity, storytelling, energetic alignment, and how to use podcast guesting as scalable sales conversations. Yes, scalable. Yes, sales. And no, it doesn’t have to feel gross.
Meet Kimberly
Award-winning high-performance coach. Founder of Crown Yourself® and CEO of Communication Queens. TEDx speaker (Becoming a Warrior for Possibility). Amazon #1 bestselling author. Five-time entrepreneur. Two-time boy mom. Former screenwriter whose film sold to Lionsgate. Also: marathoner, nervous-system whisperer, and the woman who will lovingly call you out on plagiarizing your self-limiting beliefs.
Kimberly’s through-line is ownership—of your story, your state, your standards—and building a business that matches the life you actually want.
Website: https://www.crownyourself.com
From Surviving to Sovereign
Kimberly’s story is not tidy—and that’s exactly the point. She grew up around addiction and codependency, battled bulimia, navigated grief, left misaligned ventures, and still built multiple six-figure businesses while healing. Her pivot came with one decision: stop acting broken. Start choosing. When she reclaimed authorship, everything changed—profits, partnerships, and the kind of presence you can feel through a microphone.
The Visibility Ecosystem (That Doesn’t Require Ads)
· Podcast Guesting = Sales at Scale — Treat interviews like leveraged sales conversations, not just PR. You’re building demand, not collecting downloads.
· Story > Shtick — Craft a narrative that positions your audience as the hero and you as the guide. No performative vulnerability, just useful truth that connects and converts.
· Identity First, Strategy Second — Reprogram the way you see yourself as a speaker and expert. When your language upgrades, your results follow.
· Energetic Alignment Isn’t Woo—It’s Operational — Design visibility that your nervous system can actually sustain. Pace, boundaries, seasons. Growth that doesn’t steal your health.
· Clarity • Confidence • Credibility — Know what you solve, say it clearly, back it with receipts, and make the next step obvious.
Book Spotlight
Make Every Podcast Want You: How to be so Radically Interesting You’ll Barely Keep from Interviewing Yourself
This isn’t a “get on more shows” pep talk. It’s a playbook for turning guest spots into influence, authority, and sales—especially if you “hate marketing.” Expect pragmatic pitch angles, story architecture, and systems to turn one interview into a whole month of content.
Find it on Amazon: https://amzn.to/425c0VW
Podcast Spotlight: Crown Yourself®
If you’re building a business that’s equal parts strategy and soul, Kimberly’s show is your new commute ritual. Think conscious leadership meets practical action: subconscious shifts, emotional frequency, high-performance decision-making, and that unmistakable “go build your empire” spark.
Start listening: https://www.crownyourself.com (click Podcast)
Speaking, Authority, and the TEDx Effect
Kimberly’s TEDx—Becoming a Warrior for Possibility—wasn’t just a talk; it was a line in the sand. She breaks down how stages (virtual and physical) compress trust, clarify positioning, and accelerate the right opportunities. If you coach, consult, or lead, public speaking isn’t optional anymore. It’s your fastest path to credibility.
Try-It-Now Playbook
1. Write Your 90-Second Money Story — One problem you solve, one client win, one CTA. Use it on every interview and discovery call.
2. Pitch Three Niche Podcasts — Not the biggest shows—the best-fit shows. Where your buyer already listens.
3. Systemize Your After-Show — Create a repeatable post-interview sequence: repurpose into 1 email, 3 posts, 1 short video, 1 lead magnet CTA.
4. Audit Your Energetic Capacity — Choose a volume you can sustain (e.g., 2 interviews/week). Book it. Protect it.
5. Make the Next Step Obvious — Free resource, diagnostic call, or mini-workshop. Clarity converts.
Favorite Takeaways
· Visibility without alignment is just noise. Alignment turns your voice into a sales asset.
· Storytelling is the currency of trust. Spend it wisely and watch conversion friction disappear.
· You don’t need a bigger platform. You need a clearer message and proof you can deliver.
· Authority scales fastest when your identity, language, and offers are telling the same story.
Connect with Kimberly
· Website: https://www.crownyourself.com
· Book: Make Every Podcast Want You: How to be so Radically Interesting You’ll Barely Keep from Interviewing Yourself — https://amzn.to/425c0VW
· Podcast: Crown Yourself® (find it via https://www.crownyourself.com)
· LinkedIn: https://www.linkedin.com/in/kimberlyspencer-crownyourself/
· Instagram: https://instagram.com/kimberly.spencer
· Facebook: https://www.facebook.com/kimberlyspencer.crownyourself/
· X (Twitter): https://twitter.com/crownyounow
Why This Matters (to Speakers, Founders, and Anyone With a Message)
Public speaking is not a vanity metric—it’s a business system. Done right, it shortens sales cycles, grows authority, and fills your pipeline with people already pre-sold on you. Kimberly’s work is the blueprint for doing it with integrity, clarity, and results.
If this episode lit a fire, share it with someone who needs to stop hiding behind “content” and start speaking like it counts. Like, comment, subscribe—your support helps us bring more conversations like this to the people who need them.
And as always, I look forward to our next conversation! See you next time!
