Marketing That Doesn’t Suck: Real Talk with Amber Gaige on Building a Brand That Works

Let’s be honest—nothing’s more frustrating than watching business owners pour time, money, and energy into marketing that doesn’t move the needle. If you’ve ever felt like you’re just throwing spaghetti at the wall, hoping something sticks? This one’s for you.

On this episode of The Six Figure Speaker Spotlight, I sat down with the marketing genius herself—Amber Gaige. She’s the founder of Far Beyond Marketing, an international bestselling author, and someone who doesn’t just talk strategy—she executes it. She built and sold her first company to private equity in five years flat, and she’s here to help you stop winging it and start marketing like you mean it.

Amber’s journey started young. Like, eight years old asking for a puppy and getting a crash course in entrepreneurship kind of young. Her parents didn’t just say yes or no—they handed her a loan application. That turned into a backyard dog breeding business, and from there, she never looked back. Trade businesses, family hardship, taking over the reins while her mom battled cancer…Amber’s story isn’t just impressive—it’s gritty, real, and full of lessons for anyone trying to build something meaningful.

Why Your Marketing Isn’t Working (And How to Fix It)

Amber breaks down the biggest reason entrepreneurs waste time and money on marketing: they treat it like a list of random tasks instead of a strategy. She drops her four-part framework that every business owner should be using:

1. Clear Copy
If your audience doesn’t understand what you do or why it matters to them, they’re out. Amber’s advice? Speak to your people in plain language, focus on their pain points, and lead with value—not features.

2. Consistent Branding
If your fonts, colors, or tone are all over the place, you’re confusing people. And confused people don’t buy. Brand consistency builds trust. Period.

3. Know Your Customer (Like, Really Know Them)
This goes beyond age or income bracket—Amber’s talking psychographics: what keeps your ideal client up at night, what motivates them, what they actually care about.

4. Channel Management
Relying on one marketing channel is like building your house on rented land. Amber shares a killer story about a small electrical company that nearly tanked after Google Ads changed its algorithm—until they diversified and came back stronger.

Marketing in Tough Times
Here’s the kicker—when things get hard, most businesses cut marketing first. Amber says that’s exactly when you need to lean in. Shrinking back isn’t the move. Staying visible, relevant, and connected is how you ride out the storm.

Let’s Talk Public Speaking
Amber didn’t always see herself on a stage. But with a little push from her coach, she realized her voice was her superpower. Public speaking became a game-changer—for her brand, her impact, and her income. And no, you don’t need to be a TEDx star to start. You just need to own your story.

She gets it—imposter syndrome is real. But she reminds us: if you’ve been through something, built something, overcome something—your voice matters. And people are waiting to hear what you have to say.

Amber’s Mic-Drop Advice?
Stop waiting to be picked. Tell your story. Show up consistently. And for the love of ROI, get a real marketing plan.

Ready to take your marketing to the next level?
Grab Amber’s book: Far Beyond Marketing: The Business Built for Real Results. It’s packed with the kind of strategy, structure, and smart moves that separate the hobbyists from the high-achievers.